The first lesson
My first AI was a yellow toy van called George.
Voice-controlled, said the box. I would announce “George, left!” and George would roll forward, turn right, or stop entirely. My mother and I laughed until we couldn't breathe.
Forty years later I run a firm built on what George taught me: technology is at its best when it makes us more human.
“The research engine is AI-native. The judgement is mine.”
I'm Martin Uetz. I started at sixteen as an apprentice at HP in Widen, Switzerland, and spent 26 years in channel sales at HP, Fujitsu and Cisco.
On 31 December 2016 a reorganisation ended that chapter. Best thing that ever happened to me.
Since then I have worked as an operator and co-founder across online education, food and health technology. humAIne brings the threads together: capital, operating experience and an AI-native process that gives one partner the reach of a full research desk.
Every position starts with the same discipline: screen broadly, research deeply, then act only when the case survives scrutiny. No committees. No outsourced thinking.
Away from the screens: Swiss-British, married to an Icelander, two grown sons, and a golf game that has travelled through more than a hundred courses. Summers are for Iceland.