Our values

Conviction carries responsibility.

humAIne invests and advises where capital, technology and human judgement meet. Decisions made there affect employees, customers, shareholders, communities and the environment.

We judge an opportunity by more than its financial upside. We ask how value is created, who bears the risk and whether the business can earn trust over time.

Read the principles

The standard

These principles guide what we research, what we back and how we engage. They apply to our own conduct and to the standards we encourage in the companies we work with. We apply them in proportion to a company's size, sector, geography and real-world impact.

Seven principles

What we stand for.

Clear enough to guide a decision. Specific enough to test our conduct against.

  1. Evidence before conviction.

    Every position starts with evidence. We distinguish verified facts from estimates and judgement, cite the sources behind material claims, test the case against contrary evidence and say where uncertainty remains. AI can widen the research surface, but it cannot own the conclusion. When the evidence changes, our view must change with it.

  2. Ownership means accountability.

    Capital carries duties as well as rights. We favour effective boards with relevant expertise, independent judgement, diverse perspectives and clear accountability. Incentives should reward durable performance, and shareholders should receive fair treatment. Where we have influence, we engage constructively, ask for specific action and track whether it happens.

  3. Human agency comes first.

    Technology should increase people's ability to decide, create, work and live well. We look for respect for human rights and children's rights across operations, value chains and the use of products and services. Systems with the potential to affect people's lives need proportionate safeguards, meaningful human oversight and a real way to challenge harmful outcomes and seek remedy.

  4. Trust is part of the product.

    Safety, privacy, security and honest communication belong in the product and business model from the start. Companies that use data or AI should understand how their systems are designed, tested and governed, explain material uses, protect the information entrusted to them and test for discriminatory outcomes. Customers should know when AI materially affects them and should be protected from manipulation, deceptive claims and unfair practices.

  5. People create the value.

    People create and carry a company's knowledge. Companies build durable capability by treating them fairly and investing in their development. We look for safe work, fair pay, equal opportunity, freedom from discrimination and harassment, and a serious approach to learning and reskilling as technology changes jobs. Technology-led efficiency should be assessed by its effect on people as well as the costs it removes.

  6. Build value that lasts.

    Climate and nature shape the economics of a business. Where they are material, we expect companies to understand their emissions, resource dependencies and environmental impact across the value chain, set credible targets, fund the work and report progress. We favour growth that strengthens resilience and accounts for the costs it creates.

  7. Integrity must be visible.

    We reject bribery, corruption, concealed conflicts, market manipulation and aggressive tax arrangements that detach profit from real value creation. We look for transparent ownership, incentives, material risks and tax practices. In our own work, we protect confidential information, disclose relevant conflicts, correct material errors and walk away when clean business is impossible.

From principle to action

How the principles enter the work.

We apply these principles in screening, due diligence, advice and ownership. We start with dialogue, specific objectives and evidence of progress. Where serious harm, misconduct or repeated failure cannot be corrected, we will decline, escalate or end our involvement.

01

Screening

Apply the principles before an opportunity advances.

02

Due diligence

Test the claims, the incentives and the real-world impact.

03

Advice

Turn the findings into specific objectives and decisions.

04

Ownership

Track progress, escalate concerns or end the involvement.

The work

Build the case. Back the conviction. Do the work.

If these are the standards you want to build, own or lead by, start a conversation.

Work with humAIne